Brand identity
Toros Ricos Brandbook
This page holds every official logo version of TorosRicos OÜ together with guidelines for correct use. Always use one of these files; never redraw, recolour or rebuild the logo yourself.
The bull mark
The golden bull is the heart of the Toros Ricos identity: strength, wealth and forward momentum. Horns in gold, chest in deep red, the mark is a fixed piece of artwork. Only the wordmark adapts in colour so the lockup stays legible on dark and light surfaces alike.
The avatar keeps a fixed safe padding around the bull so it survives circular crops.
AI connector bull icon
The approved bull, unchanged. The optimized PNG is 256 × 256, 3,968 bytes, within the 10KB custom-icon limit.
When the optimized download is available, use ChatGPT's Choose icon to upload it manually. Server metadata is separate from a registered personal plugin's image; existing plugins do not necessarily update automatically.
Logo versions & downloads
Every version exports as SVG, PNG, WEBP and JPG, for web (1200 px) and print (4800 px), transparent or on a background colour of your choice.
Primary logo, on dark
Default version. Use on the brand ink background and on dark photography.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Primary logo, on light
For white or light backgrounds, print stationery and documents.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Logo on ink plate
Locked background version for placement on busy imagery.
DownloadBackground#0F1014SVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Bull mark (beeldmerk)
Standalone symbol for favicons, avatars and small surfaces. Never below 16 px.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Simplified beeldmerk
Flat single-colour silhouette without gradients. For embroidery, engraving, vehicle vinyl and sizes below 24 px.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Wordmark, light
Text-only lockup where the bull already appears elsewhere in the layout.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Wordmark, dark
Text-only lockup for light backgrounds and printed collateral.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Monochrome, black
Single-colour black for stamps, engraving and black-and-white printing.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Monochrome, white
Single-colour white for dark surfaces, textile and one-colour print runs.
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Avatar, dark
Default profile picture for LinkedIn, Google and WhatsApp: the bull on ink. Platforms crop the square to a circle themselves.
DownloadBackground#0F1014SVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Avatar, light
Alternative profile picture for light environments: the bull on white.
DownloadBackground#FFFFFFSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Logo for invoices and documents
Compact, quiet logo for invoices, letters and agreements; place it top left. Preview and downloads contain only the official logo.
DownloadBackground#FFFFFFSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
App icons & favicons
Square original canvases with the bull safely padded. Platforms may round the display, not the artwork. Download each size directly, 512 for stores and PWA, 180 for iOS, 32 and 16 for favicons.
App icon, ink
App icon, white
Favicon, square, no radius
Invoice template
SAMPLE INVOICE - NOT FOR PAYMENT
Clear space and minimum size
- Keep clear space around the logo of at least the height of the bull's head on every side.
- Minimum width of the full logo: 120 px on screen, 30 mm in print.
- Minimum size of the bull mark: 16 px on screen, 6 mm in print. Below 24 px use the simplified mark.
- Always scale proportionally, never stretch, condense or rotate.
Email logo
- Use: the header of every Toros Ricos operational email, centred above the white content card.
- Artwork: the canonical bull mark and wordmark, unchanged, on a transparent background.
- Background: light only (white or the off-white email canvas). Never place it on a dark slab.
- Size: shown 220 CSS px wide (49 px high). The PNG is 480 × 108 px for sharp 2x screens.
- Clear space: at least the height of the letter T on every side; nothing else in the header.
- Alt text: “Toros Ricos”.
Colour palette
Brand Ink
#0F1014
Primary background
Surface
#13171C
Cards and sections
Accent Aqua
#6FDDF6
Highlights, buttons, links
Signal White
#FFFFFF
Wordmark and body text
Muted Grey
#A7A7A7
Secondary text
Bull Gold
#F6A704
Logo mark only
Bull Gold Light
#FAD23F
Logo mark only
Bull Gold Pale
#FAE77B
Logo mark only
Bull Red
#BA2532
Logo mark only
Typography
Raleway is the single brand typeface. Bold for the wordmark and headings, SemiBold for subheadings, Regular for body copy. Captions are set in uppercase with 0.3em tracking.
Toros Ricos
Download the typeface
Raleway is free under the SIL Open Font License. Download the full family from Google Fonts and install at least Regular (400), SemiBold (600) and Bold (700).
Tone of voice
Toros Ricos speaks like an operator, not an agency: confident, concrete and partner-minded.
Confident, never loud
State outcomes and facts. No hype words, no exclamation marks in body copy.
Partner-minded
“We collaborate”, “we scale together”, never “we sell you”.
Concrete
Markets, results and numbers beat adjectives. Name the country, the brand, the growth.
International English
British spelling, sentence case in body copy, title case for section headings.
Write it like this
We acquired and scaled a Lithuanian car wash group, rebranding and restructuring management in one quarter.
Not like this
We are the best and most amazing partner for your business growth!!!
Write it like this
Investing in innovation, scaling the future.
Not like this
Synergistic solutions for holistic digital transformation.
How to use this brand book
- 01Pick the logo version with the highest contrast against your background.
- 02Choose WEB for screen use and PRINT for anything that goes on paper, vinyl or textile.
- 03Keep TRANSPARENT selected unless the destination needs a flattened file, JPG always gets a background.
- 04Send SVG to printers, sign makers and embroiderers; they can scale it to any size without loss.
- 05Never rebuild the logo in Canva, PowerPoint or Word, always place a downloaded file.
Our social media bio
Fixed copy for the company profiles. Use it exactly as written so every field stays within the platform character limits.
Page name (required)
Exact company name, without a city or legal suffix variations.
Toros Ricos
11 / 75 characters
Category (required, max. 3)
Enter them in this order; most platforms allow three categories at most.
Investment Company · Business Consultant · Advertising/Marketing
Bio (255 characters)
The main bio field on Facebook and LinkedIn.
TorosRicos OÜ invests in, acquires and scales digital businesses across the Baltics and Europe. Digital management advisory, SEO, mobile marketing and hands-on operational support for founders who want to grow faster.
217 / 255 characters
Short bio (101 characters)
For places where the bio is truncated, such as mobile apps and search results.
Investing in innovation, scaling the future. We buy, build and grow digital businesses.
87 / 101 characters
About / description
Longer copy for the About tab.
TorosRicos OÜ is a digital management advisor and investment partner based in Tallinn, Estonia. We acquire, scale and support digital companies, from SEO and traffic to mobile marketing and management. Talk to us: torosricos.com/contact-us.
240 / 255 characters
Instagram bio (150 characters)
Instagram allows only 150 characters; this version also works on TikTok and X.
Investing in innovation, scaling the future 🐂 We acquire & grow digital businesses across Europe ✉ torosricos.com/contact-us
125 / 150 characters
Username (@handle)
Keep it identical across every channel.
torosricos
10 / 50 characters
Website
Always include https:// so the platform validates the link.
https://torosricos.com
Platform image sizes
- Profile picture: 512 × 512 px (square), use the avatar download on this page.
- Cover photo: 1640 × 856 px; keep the logo out of the bottom 120 px.
- Shared link (og:image): 1200 × 630 px.
- LinkedIn company logo: 300 × 300 px; LinkedIn banner: 1128 × 191 px.
og:image & social images
Share images built on the brand hero: deep ink background, aqua accent glow and the logo centred inside a 60% safe zone, so the mark survives any platform crop.
og:image, with logo
Default share image for links on LinkedIn, X, WhatsApp and Facebook.
1200 × 630
og:image, clean
Same image without the logo, for when you add your own headline or campaign copy.
1200 × 630
Square, with logo
Feed post for Instagram and Facebook; the logo stays centred in any crop.
1080 × 1080
Square, clean
Square atmosphere image without the logo, ideal as a background for your own layout.
1080 × 1080
Cover, with logo
Logo placed slightly higher so profile picture and buttons never overlap it.
1640 × 856
Cover, clean
Wide cover without the logo; pair it with the avatar as profile picture.
1640 × 856
Variant 1 (1200 × 630) is the og:image. Platforms cache previews, refresh with the platform's link debugger after a change.
QR code
One fixed QR code for print, vehicles and workwear. It opens torosricos.com with UTM parameters so analytics show QR-driven visits. Error correction is level H, which keeps the code readable with the bull mark in its centre.
Target URL with tracking: https://torosricos.com/?utm_source=qr&utm_medium=print&utm_campaign=brandbook
Ink on white
Default. Business cards, signage, leaflets and vinyl on light surfaces.
Ink, transparent
Same code without a background, to place on a light photo or your own colour block.
White on ink
For dark carriers. Some older scanners struggle with inverted codes, always test.
"With mark" applies to the PNG files; the SVG file is always the clean code without the mark. Print the code at 25 × 25 mm or larger, keep a quiet zone of four modules around it and test the printed result on two phones.
Brand applications & merch
How the brand looks in the field. The previews are visualisations; the files you download are the actual artwork for the vinyl wrapper, the embroiderer and the garment printer.
Company vehicle, dark wrap
Ink-wrapped vehicle with the white logo large on the flank and a single aqua accent line low on the body. No QR code on the vehicle: the mark does the work.
- Side logo: 90–110 cm wide, centred on the door panel, at least 10 cm clear space around it.
- Wordmark in white #FFFFFF; the bull keeps its original gold and red.
- Accent line: 4 cm high in aqua #6FDDF6 running across the full flank.
- Supply vector artwork (SVG) to the wrapper; matte ink #0F1014 film.
Files for vehicle lettering (white logo)
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Workwear, black polo (embroidery)
Black piqué polo with the logo small on the left chest, stitched in a single white thread.
- Position: left chest, 8 cm below the shoulder seam, 9 cm wide.
- Embroidery: the download is the all-white monochrome logo; fine gradients cannot be stitched.
- Thread: white #FFFFFF. Ask the embroiderer to digitise from the SVG and keep the mark's shape unchanged.
Embroidery artwork (all-white monochrome logo)
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Workwear, black T-shirt (print)
Black T-shirt with the logo printed on the left chest, for trade fairs, site visits and team wear.
- Position: left chest, 9–10 cm wide, top edge approx. 7 cm below the neck rib.
- Technique: screen print (3 colours) or DTF/DTG transfer for small runs.
- Artwork: SVG or PDF (vector) is always best; bitmap only? Use PNG · PRINT (4800 px, transparent).
- Optional back print: wordmark 24 cm wide between the shoulder blades, or the QR code at 8 × 8 cm.
Shirt print artwork (white logo)
DownloadBackgroundSVG is the vector file: open or place it directly in Illustrator. Web = 1200 px wide for screens; print = 4800 px wide. Print sharpness depends on the printed size: 4800 px gives 300 dpi up to about 40 cm wide. SVG, PNG and WEBP use the background you select (transparent or a solid brand colour). JPG cannot be transparent: with Transparent selected it uses Brand Ink behind light artwork and Signal White behind dark artwork.
Do
- Only use the logo files and versions shown on this page.
- Choose the version with the highest contrast against the background.
- Place the logo fully horizontal, without rotation.
- Use the simplified mark below 24 px and for embroidery or engraving.
Don't
- Do not recolour, flatten or outline the golden bull.
- Do not add shadows, glows, gradients or strokes to the lockup.
- Do not place the light logo on light imagery without the ink plate version.
- Do not stretch, skew or rearrange the mark and wordmark.
- Do not rebuild the wordmark in another typeface.
Boilerplate
TorosRicos OÜ is a digital management advisor and investment partner. We invest in, acquire and scale digital businesses across the Baltics and Europe.
Short line: "Investing in innovation, scaling the future."
Company details
Email address picture
On the website, use a "Contact us" link to the contact page. Use this picture only where the written address really has to be visible, such as a letterhead, a printed flyer or a partner presentation. Online, always make the picture a link to the contact page named "Contact TorosRicos". A picture makes copying by simple programs harder; it does not keep the address secret.
Light
Ink text on white, for light documents and print.
PNG: checking…WebP: checking…Dark
White text on Brand Ink, for dark slides and screens.
PNG: checking…WebP: checking…
Transparent
Ink text with no background, for placing on light colours.
PNG: checking…WebP: checking…