Next Ad Server
Next Ad Server is a partnership project between Siteways and Toros Ricos, developing a white-label advertising server for the European market.
- Category
- Advertising Technology
- Market
- Europe (intended target market; no active market confirmed)
- Status
- In development
Next Ad Server is in development, with Europe as its intended target market. The partners, Siteways and Toros Ricos, are building a specialized alternative to large general advertising platforms, designed around advanced geographic, niche and vertical targeting.
The marketplace proposition connects publishers seeking to monetize their traffic with advertisers looking to buy targeted traffic. The white-label model is intended to support this focused approach to advertising.
The Next Ad Server platform presents display and video ad serving, an ad network builder, programmatic and API ad servers, and ad server software. Its advertised capabilities include real-time analytics, GEO targeting, OpenRTB, XML/JSON feeds and header bidding, with tools for publishers, advertisers, ad networks and agencies.
Toros Ricos financed the development and plans to resell the white-label solution through partner companies in selected target countries.